By
Cynthia Leitich Smithfor
CynsationsHighlights of this week included two book launch parties, featuring
Liz Garton Scanlon with
Happy Birthday, Bunny! (Beach Lane, 2013) and
Janet Fox with
Sirens (Speak, 2012). Both events were hosted by
BookPeople in Austin. The former featured a picture book. The latter featured a YA novel. Each modeled great ideas for authors/booksellers planning an in-store launch event.
First, let's peek in on Liz:
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| In-store display |
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| Liz and her mom decorate the food table |
Takeaway Strategies for a Picture Book Bookstore Launch- A prominent display of the books as customers first walked into the store
- Economic, but colorful costuming provided in the form of paper "bunny" ear hats
- Tie-in refreshments--sweets (a birthday cake for bunny), healthy celery and tie-in decorations (carrots in a vase
- A presentation/reading with participation opportunities, geared to the youngest fans
- A chance to move around -- "The Bunny Hop"
- Takeaways: the tie-in elements offered unity; the kid-friendly approach offered fun
Now, let's check in on Janet:
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| Janet models her new novel. |
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| Swag, my pretties! Swag! |
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| Dolled up with Janet, 1920s -- style! |
Takeaway Strategies for a YA Novel Bookstore Launch- A prominent display of the books as customers arrived at the YA department/event area
- Tasty refreshments--sweets and drinks
- Thematic 1920s costuming (and contest)
- Tie-in prize swag
- Giveaway bookmarks (don't forget the backlist books)
- Conversational presentation (local-draw author, plus out-of-state author)
- A more intimate after-party with personal friends
- Takeaways: embrace the fun; don't forget the grown-ups (who're a big part of the YA fan base)
cynleitichsmith
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